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Pet-care business owners don’t have an inordinate amount of time or money to dedicate to hosting, building or maintaining a website. But you should note that the internet plays a part in the daily routine of 88% of Americans, and of those, 92% indicate

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that it’s a good place for information.

As a pet-care business owner, you know that the majority of the decision-makers regarding a pet’s care are women, and a March 2004 Nielson/NetRanking & Washintonpost.com survey found that “60% of working women u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing the internet at work do so because they feel that there is not enough time for personal activities and issues in their lives. 63% of those women would definitely include the internet in a marketing campaign geared toward their demographic.”

On-lin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

usage is not just for city-dwellers either, 52% of the residents of rural areas are on-line too! (PewInternet, American Life Project, February 2004).

As a pet-care business owner, don't overlook the power of your web-page as a key part of your marketi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g plan.

You can build your web-site yourself (there are lots of ‘turn-key’ options available by searching the internet) or hire a professional (again, searching the web will provide thousands of options for high-quality and cost-attractive designers).

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

No matter what you decide to do, here are 17 rules for making sure your pet-care business web-site stands out, provides your customers what they need to know and makes it easy for them to do business with you.

1. Define and target your particular audi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nce. Don’t try to be everything to everyone. Write each page for your ‘perfect reader’ and don’t sway from that target.

2. Forget the bells and whistles. Internet users have all kinds of browsers and many are not impressed by the fancy animations an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sounds you may think are cute. Keep to the facts and pertinent information about the particular service you provide.

3. Use one page for one topic. Don’t try to cram everything you know about cat-care onto the same page as your introduction, service

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and rates and links to other sites.

4. On the web, remember the mantra, “Less is More.” Ask yourself constantly can you say what you need to with fewer words and pictures?

5. Check your spelling and grammar. If this is not your strong suit, hire som

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eone to provide this service. If your spelling and grammar are not up-to-par, visitors to your site will either think your business is a ‘fake’ or they will believe that you do not pay attention to detail. Neither of these is a good thing!

6. Make su

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e your website is easy to read. Use headings and sub-headings. Keep your sentences short. Use bullets and lists to make important points. Set apart important text by bolding or using a different color.

7. Make it easy for your potential clients to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

each you. Have a link on every page to your e-mail address and include your phone on every page.

8. Ensure that you home page makes it abundantly clear who you are and what you do. Don’t make them guess.

9. Use terms like YOU and YOUR rather than te

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ms like WE and US. Your potential clients want to know what benefits you can provide to them. Make them feel how you can solve their problem.

10. Do your potential clients know what to do next in order to schedule service with your company? Make su

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re each page lets them know what they should do to set-up a client interview and get started with your service.

11. Check all your links. Dead links can turn off a client fast. If you are providing links to useful information, make sure they can ther

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

! If in doubt, leave it out.

12. Choose your graphics wisely. Too many graphics distract from your message. Most clip-art graphics look tacky and take away from your business message of caring personally for client’s pets. If you’ve seen the graphi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

before, they have too, likely several hundred times and they won’t remember if it was your company or someone else’s.

13. Write conversationally. Make sure the tone of your web-site sounds like you. This is especially important for the sole-propriet

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r who is selling their unique, personal care to each and every pet.

14. Choose your colors wisely. Bright vibrant colors are terrific, but use them sparingly in borders or to highlight sections. Don’t use busy patterns behind your main text and don’

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t use background colors that clash with your text color. In most instances simple black text on white background for your key pages is best.

15. Maintain consistency. Make sure your website look likes it belongs together. Have similar fonts and layo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts on every page.

16. Avoid using all caps.

17. Keep it flowing. Don’t just build your site and leave it. In order to keep people coming back your site must provide useful information that is not stagnant. Schedule an appointment with yourself at l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ast once a month to update your site.

Successful pet-care business owners have identified their web-site as one of their top marketing tools. Make sure that you are getting the most out of your web-presence to ensure continued pet-care business success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We're all chasing that elusive search engine traffic. Quality links to your site, increase its ranking in the search engines which, in turn, brings an increase in traffic. Quality links are so valuable that more services are being offered to help you build one-way links to your websites.

Spam was once simply just a nuisance but now has become a serious problem for individuals and businesses alike. It is estimated that as much as 80% of e-mails circulating on the internet are spam. Besides clogging networks and facilitating the spread of viruses or fraudulent schemes, spam is a major factor in undermining trust in the Internet, thus slowing the growth of the digital economy.

Online forex trading is one of the popular trading options for investors. In the past, forex trading is only limited to those big players such as banks, brokerage firms and wealthy people who have the capacity to enter the currency markets. However, due to the advent of Internet and many online trading platforms which are downloadable, most people nowadays can earn alternative income opportunities through online forex trading.

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