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MS Powerpoint is a mature product in a mature industry and yet still it is the most frequently misused application on the market.

Why is this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

?

Well, the mistake that most inexperienced users make is that they think that Powerpoint is the presentation itself - whereas the truth is t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at Powerpoint is simply a tool to visually assist the speaker's key messages.

People spend hours creating scores of slides with large chunks

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of text in a small font size. They then waste the presentational opportunity by reading the contents of each slide verbatim in a monotonous dr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ne. This is more a case of assisted reading rather than imparting key messages with impact.

Powerpoint is simply a tool to visually assist th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

speaker key messages.

Tips:

The presenter must take centre stage and take control. Do not be a slave to the PC or the projector.

It's vit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al to have a structure so that you can map out what is about to happen. This assists the audience enormously when you tell them what you're g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing to tell them.

Keep it simple, one major point per slide. Ensure that each slide serves its purpose and pulls its weight. Make sure your a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dience can read the slide?

Consistently use fonts and font sizes. Use non-serif fonts. No more than 2 per page. If your company has a logo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or brand, ensure it appears in each page (master slide - usually bottom right hand corner).

Know your audience - who are they and what's in i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for them? Be clear about your message - you can inform, persuade, inspire or motivate? Stick to your theme. We are all guilty of trying too

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ard to please. Sticking to the theme will help the audience enormously – confusing messages or themes makes the audience feel uncomfortable a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd you will see them shifting in their seats if they are confused.

Know your PC.

It's important to know what make of PC you'll be using. Th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y differ from vendor to vendor. Email your presentation to the organisers and take a copy on a memory stick, just in case. Most modern laptop

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

no longer use floppy disks. Find out in advance and always expect the unexpected.

It's easy to make the mistake of talking to the screen an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d not to your audience. Don't forget that your major concern is your audience. There is no need for a speaker if there is no audience. When

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you deliver a key message or even a key line, make sure that you're looking directly at the audience and not at your notes. That will give th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t point added weight and greater impact.

These days, there's no excuse not to have a remote mouse. Being free to move around the stage and a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ddress individual segments of the audience will make certain that you'll look calm and professional. That, of course, is exactly what you wan

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Being invited to speak again is your reward for your hard work, preparation and delivery.

Copyright (c) 2007 The College Of Public Speakin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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