Others - Writing and Speaking

Does your work involve speaking to very young or senior listeners? Do they sometimes seem confused or do not follow instructions well? Whether you sell, teach, ten

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d or manage them, these listeners are sometimes unable to understand your messages.

First, be aware of the noise level in the background. Close doors, turn off tele

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

visions, say the person’s name and wait until you have his full attention.

Second, learn to talk more slowly. People speak quickly often for one of three reasons.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

First, others around them speak quickly, so they think this is normal. Sometimes ethnic or corporate culture rewards fast talkers. In some companies, employees say t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hey must speak fast to get colleagues or supervisors to listen. Third, sometimes fast talking is a sign of a speech impairment, Speech impairments that include fast

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

speech include cluttering, certain types of dysarthria, and tachylalia.

In a elegant study entitled Speech Comprehension Difficulties in Older Adults: Cognitive S

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lowing or Age-Related Changes in Hearing by Schneider, Daneman and Murphy, published in the Psychology of Aging, the authors concluded that that our sensory system

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

may be causing cognitive declines. In other words, our hearing system works less efficiently as we grow older. Young children also need to learn to understand fast s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

peech.

In order to learn to speak slower, you need to understand why you speak fast. For example, if you speak fast because everyone in your company does, try speak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing slightly slower and see what happens. Is the assumption that the others will not listen really accurate? Is it more important to speak faster – or to be understo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

od clearly? A client who talks to people who are under stress recently reported that “People understand me better when I speak slower. They don’t have to ask me to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

repeat.”

Learning to speak slower is hard work. It involves constantly monitoring your speech while talking, to determine if it is slow or fast. Specialized equipme

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt and new training procedures can be effective in many cases. Intensive training in an "immersion" type approach has been effective in a small pilot project. The ex

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

act type of training needed depends on a learner's situation.

There are several types of speech impairments that result in faster rates of speech. Examples include

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Parkinson’s Disease and cluttering (a type of fluency disorder). A qualified speech pathologist should be consulted for an assessment in those situations. Many phys

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

icians are also aware of the significance of various speech patterns.

One self-help approach that can be taken is posting a measurable goal for speech rate where th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e learner can see it. For example, "I will speak at a relaxed rate during the staff meeting today".

Speaking at a slow rate of speech helps to calm upset listeners.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Sales people may be more successful if they match their customer’s rate of speech, which gives the impression that the two have something in common. If the materia

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l is technical, though, or the audience is either more mature or very young, it is better to speak slower, with many pauses, to allow the listener to think about th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e information.

An unknown sage once said, “It doesn’t matter how much you say. What matters if how much the listener understands.” Speaking slowly makes sense today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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