Others - Writing and Speaking

FORWARD

The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Understanding this template is a priority for story or screenwriters. This is the template y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u must master if you are to succeed in the craft.

THERE IS ONLY ONE STORY

THE 188 STAGE HERO

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

story is and how it should be told.

b) Gives the writer more structural elements than simply

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for bui

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ding and releasing dissonance (establishing and achieving catharses, of which there are usuall

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

four).

d) Tells you what to write. For example, at a certain stage of the story, the focus s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ould be on the Call to Adventure and the micro elements within.

ABRIDGED TIPS, EXCERPTS AND E

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

AMPLES:

(simply go to www.clickok.co.uk for full details)

*****New Self*****

Every Hero tra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sforms from an Ordinary Self to a New Self. It is the New Self that has the capacity to conque

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

challenges that the Old Self could not. Progression of the New Self is demonstrated at the st

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

age of the Seizing of the Sword. In Straw Dogs (1971), David walks home and decides to fire th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

boys. Also, Amy is smoking now.

*****Heroine's Journey*****

It is a mistake to believe that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the Heroine's Journey is separate and distinct from the Hero's Journey. The Journey is about p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lling the Hero through a Process of Transformation, which is not gender (or culturally) specif

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

c. A good example is Million Dollar Baby (Academy Award Winner Best Film, 2004) - though Maggi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and Frankie both have their challenges, the process towards Apotheosis and beyond is the same

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many people sell life insurance policy when they reach retirement age or when their all their accounts have paid off. Selling has several advantages over keeping the policy – it gets rid of premium payments, conforms to the needs of your dependents, and gives you access to a large sum of cash that would take weeks to get through a bank loan. But there are important things to know if you're planning to cash in.

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