Others - Writing and Speaking

The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s we have deconstructed (see URL below) are based on this 188+ stage template.

Understanding this

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

template is a priority for story or screenwriters. This is the template you must master if you ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (197

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

7) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocalyps

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

onscious expectations the audience has regarding what a story is and how it should be told.

b) Gi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es the writer more structural elements than simply three or four acts, plot points, mid point and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o on.

c) Gives you a tangible process for building and releasing dissonance (establishing and ach

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ieving catharses, of which there are usually four).

.....further details at www.clickok.co.uk

AB

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

IDGED TIPS AND EXAMPLES:

*****Preparing for the Journey*****

Before the actual Journey out of th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e Oridnary World, the Hero usually prepares. In Bonnie and Clyde (1967), Bonnie gets dressed. In D

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ad Poets Society (1989), the boys arrive at school in new uniforms. In Platoon (1986), Taylor arri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es in Vietnam as a soldier.

*****Push to the Call*****

Pushes and Pulls are an underrated aspect

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of storytelling. Pushes and Pulls force the Hero et al from one stage of the journey to the next.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Guardians block the Herald from meeting the Hero and so a Push is needed to overcome resistance.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

In Alien (1979), Ash tells Dallas that Mother has a message for him. In Bonnie and Clyde (1967), B

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nnie dares Clyde to use the gun. In The King of Comedy (1983), Pumpkin pushes his way into the car

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Since the beginning of business, methods for operating and developing the business have been refined into the conventional methods used today. We improve management and effect business change by adding new conventional methods on the methods in place. But, there are problems with those methods in place that will never be solved by adding on more conventional methods. We need to take a complete new look at the way structure the enterprise in order to solve fundamental business problems.

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