Others - Writing and Speaking

The Hero's Journey is the template upon which the vast majority of successful st

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Hollywood movies we have deconstructed (see URL below) are based on this 188 st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

age template.

Understanding this template is a priority for story or screenw

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

riters.

There is only one story.

The Hero's Journey:

a) Att

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

empts to tap into unconscious expectations the audience has regarding what a sto

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ry is and how it should be told.

b) Gives the writer more structural elements t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

han simply three or four acts, plot points, mid point and so on.

c) Gives you a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tangible process for building and releasing dissonance (establishing and achiev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing catharsis).

d) Gives you a universal structural template upon which you can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

superimpose your situational story.

and more...

The critical importance of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

SYMBOLISM in successful stories

Most of the time we don't notice it, but sc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reenplays consist of much more structure and symbolism than is commonly assumed.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

And that is right, because they should be designed for maximum impact.

Take th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e role of water. At the stage of the Near Death Experience, romantic lovers part

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in the rain (50 First Dates, 2004), protagonists are captured and tortured with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

water (Green Mile, 1999), protagonists happen to be on vessels that sink (War o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f the Worlds, 2005) and heroes are submerged by antagonisms (Jaws, 1977).

The r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ole of water is ancient and works on the audience subconsciously; it signifies b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aptism / dirt to cleanliness / washing away the Old and emerging to the New Self

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Corporate team building is about establishing a supportive environment, adopting an objective mindset, building a shared thinking approach and developing a corporate team that delivers business results, with and through other people.

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