Others - Writing and Speaking

Credibility is incredibly important, and its impact cannot be underesti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mated. You see, if the people on your list do not trust you or believe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that at all times you know exactly what you are talking about, they wi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll not buy from you. They must trust you to buy from you.

So how do y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou create trust?

One of the important things in creating long-term tru

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st is that everything you do is congruent. You cannot say one thing in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your articles and another in your email campaign. You cannot do thing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s one way and then teach your list to do things another way. You must

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be consistent and congruent in everything you do, to maximize revenues

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

from your email list.

You must be willing to tell the truth, no matter

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

what. If someone asks you a question, even if you know they are not go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing to like your answer, tell them the truth anyway.

They will respect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you for it, and their bond with you will increase. As that bond goes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

up, credibility goes up, and with it sales revenue.

One thing that I h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ave found really increases credibility is my powerful combination of ar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ticle marketing and list building.

When someone comes into my list via

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

article marketing, they already trust me. They have already had an op

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

portunity to get to know me and the way that I work and think via my ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ticles.

Once they get onto my list, they need to see that what I discu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ss in my emails is congruent and consistent with what is in my articles

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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