Others - Writing and Speaking

Last week I sold 200 copies of my book to 20 people. They were members of the Rotary club and the expected turnout for the event was poor due to poor weather. The organizer who invites guest speakers was so distresse

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d because they expected at least 70 members to show up. I did my best to assured him it didn’t matter.

I had of course, agreed to speak with the hope of generating sales so I had to think fast and came up with this

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

plan to maximize my sales for the day. 20 people walked out of the room with 10 books each because I asked them to. Its so simple, just ask, all they can say is no.

This is a simple 7 step approach to selling your b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ooks to a small audience and maximize on the experience. The size of an audience does not really matter when selling your book, remember that one person knows at least 250 people so if there are two people you are ad

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dressing, potentially you may just reach 500 people with your message. Networking is the key to successful book sales.

Step 1 – Your introduction

Great your audience and tell them you are a professional moti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vational speaker and that you give free presentations to social groups in order to boost book sales and to meet interesting people.

Remember to be humble and thank the group, expressing how honoured YOU are to recei

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve their invitation to address them. Most social groups are grateful to have interesting speakers who give of their time freely and will support them with book sales at the end of the presentation.

Step 2 – Look

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for a speaking engagement minimum 20 people

Most social groups like Rotary, Lions club, book clubs etc are always looking for interesting speakers, approach them and offer your free speaking service for one hour

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

Step 3 – Deliver a 45 minute speech based on the contents of your book

The 45 minute presentation must touch on the key topics or chapters of your book, just wetting the appetite of your readers and genera

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting an interest. Keep the presentation brief, just giving enough to create curiosity.

Have a 15 minute question and answer session, allowing your listeners to ask questions and here you can expand on topics not men

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ioned in full in your presentation. Potential readers love the opportunity to meet the author and get a deeper understanding of what motivated the author to write. Generate interest about the book by talking about ot

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

her chapters not included in your presentation to wet the reader’s appetite.

Step 4 – Sell, Sell, Sell

Tell you readers the price of your book and explain what a fantastic read it is. Make sure you have at l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

east three – five reviews or testimonials from your current readers and read these out to the audience. It is always good to have magazines or newspapers write-ups or reviews about the book on for potentials buyers t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o browse through while you are selling.

Step 5 – Thank your listeners

Remember to thank your listeners, reminding them that you need their help to sell your book. Ask them to tell their friends about your bo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ok invite them to pickup one of your business cards or have bookmarks before they leave, give these out at every presentation.

Ask them to exchange cards with you if they have one, this way you can build a very fast

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

database of potential buyers for the future. Recommend that the audience can buy more than one copy if they like, make a joke of this. Seriously, this does make buyers think of upcoming birthdays, mother’s or father

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’s days or Christmas presents.

Step 6 – Signed copies

Tell your listeners that you will personally sign any copies purchased today, that way people will pay and get their books immediately. It is an added re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ward to get a signed copy from the author immediately. It’s all about perceptions of value; you add value to the book by offering your signature. Always have an order form for those who have no money and want to plac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e an order for the book.

Step 7 – Sell multiples

Ask your buyers if they wouldn’t like to take more than one copy to on sell to their relatives or friends who could not come that day. Everyone can always th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ink of at least 10 friends who are keen readers and who would appreciate the favour.

Good luck and remember to smile, joke and enjoy the selling experience!!!! My book is called Born on the Continent - Ubuntu

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Others - How to Sell 200 Copies of Your Book in One Hour

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