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Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

publisher will typically allocate scant time and a minuscule budget to your title. (And if you're self-publishing, PR is a huge component in the overall scheme of things.) It's

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he age of celebrity books. Lamenting that situation won't change things; getting involved will. Your personal efforts can dramatically impact book sales!

Make it easy for your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ublisher's publicity department to cooperate. Present them with a mini-marketing plan. Develop a list of names and addresses of VIPs interested in your subject, information abou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

specialized magazines that reach your buying audience, appropriate newsletter editors, allied associations, and syndicated columnists who write in your field. Share these ideas

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with your publisher.

Of necessity, publishers move on to promote the books on their current list. But as the author, your interest should never lag. And neither should your PR

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fforts. If you ask for them, most publishers will be generous with complimentary copies they know you're using to stimulate reviews, get the book mentioned, and glean media expo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ure.

Radio stations all over the country are hungry for articulate guests who are experts on their subjects, as well as novelists with books whose themes address contemporary i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sues. You needn't spend a dime on travel; everything is done via phone at the station's expense. Area media are usually responsive to local writers. Send them a brief cover lett

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r, a news release, and a copy of your book.

Before radio, TV, and press interviews, you make sure books are available in area stores. You may need to prod the publishers here.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

earn for an autograph party? Forget it. Only celebrities draw crowds these days. Instead, personally autograph the stock of your books in area stores. These make great gifts and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

most stores are delighted to affix "Autographed by Author" book stickers.

Bookstores account for less than 52 percent of sales. Why not match your nonfiction title to other ret

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

il outlets? The key is synergy: A book on horticulture for nurseries; a mushroom cookbook in gourmet shops; a baseball guide to sporting goods stores. The possibilities are endl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ss once you realize all sorts of places can sell books.

Novels or poetry can find their own niches as well. Independent area book stores usually welcome works by local authors.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

And those catering to a specific audience—historic novels, mysteries, or non-secular fiction—can be marketed through special-interest catalogs or promoted via readings.

Premium

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sales mean big bucks because the quantity orders are large. Perhaps a national office supply firm would be interested in your book on secretarial skills, or a camera manufacture

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

could be persuaded to take a fancy to your title about photography.

Tenacity is a formidable weapon. If a prime review source ideally suited to your title persists in ignoring

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you, don't give up. We captured a review for one book two years after sending a sample copy. We simply mailed them all the favorable reviews that had appeared elsewhere and tact

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ully asked why they were depriving their readers of this information.

So if your name isn't Stephen King, Kitty Kelley, or John Gray, you'd be wise to rally 'round your publish

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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