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Others - The Principle of Consistency: A Powerful Persuasion Tool for Copywriters
I went to Estes Park for vacation this past weekend. My wife and I were staying at the Romantic Ri
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
versong Inn, a popular bed and breakfast in the area.
Of couse, for lunch and dinner, we had to g
Of couse, for lunch and dinner, we had to g
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
out. There are almost no chain restaurants in Estes Park, so we felt a bit lost when trying to fi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ure out where to eat.
The first night, we stopped in at a place called The Other Side. We walked
The first night, we stopped in at a place called The Other Side. We walked
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o the front door and I looked at the windows trying to see if a menu was posted.
Then, out of the
Then, out of the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
corner of my eye, I noticed the man who had parked next to us in the parking lot. Before he could
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nter the restaurant, I asked him if it was any good.
He began to tell me that the food was okay.
He began to tell me that the food was okay.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ecent, but nothing to rave about.
"Actually," Dale said (that was his name), "You see that restau
"Actually," Dale said (that was his name), "You see that restau
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ant over there, the one with the blue neon sign? It doesn't look like much, but the food is excell
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nt. Home-made stuff, better than you would expect. It's called the Sun Deck."
As Dale proceeded t
As Dale proceeded t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
heap praise on this restaurant, he began to change his own mind. "You know, now that I think abou
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
it, the Sun Deck sounds really good. I don't know why I decided to come here anyway. I think I'm
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
oing to drive across the street for dinner."
My marketing mind was in heaven. Here I was, witness
My marketing mind was in heaven. Here I was, witness
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng the enormous power of consistency in persuasion. Basically, the principle of consistency says t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
is: the more someone says "yes" to something, the more likely they are to say "yes" in the end.
I
I
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
this case, Dale was saying "yes" to the Sun Deck. After giving us such a strong recommendation, h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
w could he possibly eat at The Other Side? He could not. He had to act in a way that was consisten
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
with his own recommendation.
Think about this in your copywriting and in persuasion in general.
Think about this in your copywriting and in persuasion in general.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
f you can get a person saying "yes," they will be more likely to say "yes" when you finally ask fo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the sale.
By the way, guess who sat at the table next to us at the Sun Deck? My good friend Dale
By the way, guess who sat at the table next to us at the Sun Deck? My good friend Dale
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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