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Others - Writing Out Of Your Comfort Zone
Are you willing to write outside your comfort zone, or do you refuse to consider working with companies outside your sphere of experience? Many copywriters needlessly r
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
estrict their income when they don't consider that *every* business is a potential market.
If you're a copywriter, you can write copy for any business, even if you kno
If you're a copywriter, you can write copy for any business, even if you kno
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
w nothing at all about that specific industry. For example, I regularly write copy for a heavy equipment manufacturer and a national hire company. I know zero about th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
eir businesses. I've also written for chemical manufacturing companies, medical supply companies, real estate developers --- and I don’t know much about their businesse
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s either.
As their copywriter, this is good. If they can explain a product or a service to me so that I can understand it, then I can explain and sell it to others. Kn
As their copywriter, this is good. If they can explain a product or a service to me so that I can understand it, then I can explain and sell it to others. Kn
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
owing too much about something when you write about it can be a problem. You assume that your audience knows more than they do, and your copy goes right over their head
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s. If you think I'm saying that ignorance is good for a copywriter, you're right.
Take your courage in both hands and write outside your comfort zone. Approach manufac
Take your courage in both hands and write outside your comfort zone. Approach manufac
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
urers, local politicians, government departments --- any and all LARGE local businesses which need and can pay for copywriting services.
You will find this difficult a
You will find this difficult a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t first. You will naturally feel you need to know about their business. You don’t. You need writing skills, and you've got those.
When you're looking for new clients,
When you're looking for new clients,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
head for your local manufacturing area, or industrial park. I guarantee you, that you will come away with several new clients each time you do this.
=> Here's how to p
=> Here's how to p
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
roceed
At each business, ask to speak to the marketing manager. If he or she is unavailable, in a meeting, or on vacation, ask for the individual's name and complete t
At each business, ask to speak to the marketing manager. If he or she is unavailable, in a meeting, or on vacation, ask for the individual's name and complete t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
itle. Take careful note of this, so you can follow up with a phone call later. Leave your business card.
If the marketing manager is available, and has a couple of mom
If the marketing manager is available, and has a couple of mom
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ents to spend with you, ask to see a sample of their marketing materials.
Tip: don’t be tempted to show your portfolio and talk about yourself. At this early stage, av
Tip: don’t be tempted to show your portfolio and talk about yourself. At this early stage, av
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oid talking about yourself. Ask questions, but listen more than you speak. When you see the sample of their marketing materials, ask if you can take the sample with you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Ask about the kinds of communications material they need. Again, listen. People are busy, and they've got their minds on all sorts of problems. They need some time to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
work out for themselves what they need, that you may be able to supply.
This initial meeting is simply an introduction, and that's all it is. At the end of five minut
This initial meeting is simply an introduction, and that's all it is. At the end of five minut
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
es—ten minutes maximum—shake hands and leave, with a promise to be in touch.
As soon as you leave the business, pop back to your car, and write up everything you learn
As soon as you leave the business, pop back to your car, and write up everything you learn
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ed about the business. Within a week or so, send a brief letter, or make a short phone call, to remind the marketing manager that you exist. You can also offer a couple
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of ideas or proposals, if you want to.
If you spend a couple of hours once a week making visits to businesses in your local manufacturing areas and in industrial park
If you spend a couple of hours once a week making visits to businesses in your local manufacturing areas and in industrial park
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s, I promise you that within a couple of weeks you'll have more work than you can handle.
All it takes is a willingness to move out of your comfort zone. You can do it
All it takes is a willingness to move out of your comfort zone. You can do it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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