Others - Writing and Speaking

Who couldn’t use some great ad copy tips once in awhile?! Here are secrets shared by ad pros to use in your promot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ions online and off.

1. DIGITAL IMAGES – Add images with your ad copy. Rule of thumb here is NOT “the more the me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rrier.” So choose one or two of your best images. Don’t have a camera or not great with it yet? Don’t worry. Surf

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the Internet or check software packages for images that grant you permission for use. Simply type “free images to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

use” into your favorite search engine. Or check places like Amazon.com or Ebay.com for affordable image packages t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hat fit your industry needs.

2. PRICE – List your price and don’t irritate people by playing games and hiding it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or leaving it out. People are bombarded with sales commercials, postal mail, email, radio and television ads, etc.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

They don’t and won’t waste time on hunting for your price. Plus whenever you offer rewards or free bonus items in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your ad copy, make sure to include the dollar value beside each so that people know they’re getting a god deal an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d your package holds more value overall.

3. TESTIMONIALS – Continually gather testimonials of all lengths from yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur clients and sprinkle them throughout your ad copy. Group some inside a yellow or blue (or other color that coor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

dinates with your marketing piece) box. List some in individual boxes along with a photo of the person sharing com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ments and his or her company name to add credibility. No need to be book-length comments, either. “Those 1-liner

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s stand out and pull readers!”

4. HAND WRITTEN NOTE – Include a hand written notation or actual letter with your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ad copy. Write the note on the edge of the ad so that it stands out, or write it on a small different colored shee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t of paper. For online use, scan it and publish it on the web page or visit your favorite search engine and find a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

third party solution under “website handwritten notes” for companies like 3M Worldwide at www.3m.com .

The addit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ion of a personal touch can always help increase sales. Note: If your handwriting is difficult to decipher, maybe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ask a friend or colleague to re-write your copy first before it going to press.

When you’re finished, with your a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d copy, go back and check for areas of improvement. Even tiny changes can make huge differences in response rates.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Much of the Just-in-Time Distribution Strategies and programs of the past gave industry hope and promises. While some of those promises were fulfilled many did not pan out. Am I down on JIT? Well, I am not against JIT fully, but I think too many CPAs and CFOs, Corporate Boards cut too deep and some of the early technology (web based) sold too hard and many partners got taken for a ride as some of the early VC split the scene.

Ebooks are one of the most popular products on the Internet. Not only are they easy to create, but they also provide your customers with instant gratification.

When you purchase something as important as a home owner's insurance policy, you want to make sure you're getting both what you want, and what you need, for the price you are willing and able to spend.

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