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Believe it or not, the most powerful visual aid at your disposal is YOU! Think about it,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you are 3 dimensional, moving, LIVE. What could be better? Not even the automotrons at

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Disney can bring your presentation to life as well as you can. An added bonus; nervous e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ergy can be channeled through that 3D live you for the benefit of your audience and trans

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ission of your message.

We ALL (even those of us big ol’ hams) feel tremendous amounts o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nervous energy before a presentation. The difference between a confident presenter and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nervous wreck is that the former has learned to channel his/her energy POSITIVELY. This

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

presenter gestures often and expansively, moves about the room with purpose, smiles. In

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

act, their whole body is a visual AID; it is helping transmit their message AND expelling

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nervous energy in a way that’s beneficial to them and their audience. It’s a classic win

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

win.

So, how do we become a great visual aid? First of all, we speak about something we

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

believe in and are enthusiastic about. If you’re not jazzed about your message, it will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e virtually impossible for others do drum up enthusiasm for it. Second, (and I’ve said t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is before but it bears repeating) you MUST practice. When your subject matter becomes in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rained in your very being it will exude from your pores when you speak about it. You won

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t be able to STOP yourself from gesticulating, moving from one side of the room to the ot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er with great purpose and (yes, you) smiling. You should be so excited about your messag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and know it so well that it virtually explodes out of your entire self. And when you ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

THAT invested in your presentation two great things will happen. One: the “nervous” pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t of your energy will give way to purpose and enthusiasm, and two: you’ll be heard

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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From everything we read about the fight between BSkyB and Virgin Media, it is obvious that they don't recognising that their most important relationship is not between the company and the brand and any given consumer, but between the latter and other individuals. What happens in real life is what matters to or between them. BSkyB and Virgin Media should focus on creating real world social interaction or support the group's interests-rather than forcing meaning on individuals through brain washing or bribery.

Well most people do not realize that coupon books that go out by direct mail have a little bit of give in their prices and you can negotiate a more favorable direct mail cost if you will simply discuss this with your direct mail coupon company compiler account executive.

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