Others - Writing and Speaking

Did you know that the most successful companies have professional speakers in key positions or are the head of the company? Have you ever seen Bill Gates, Steve Jobs or Donald Trump

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

do a presentation? These are just some of the speakers that have pushed their companies through the corporate roof.

Are they winging it? No. In fact, most successful people know

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that to really stand out in business you have to be able to stand up in front of and audience and extol the virtues of your company. That takes serious presentation and public spea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing skills.

And, for those skills you need to go to a professional. Unfortunately there are not that many professional public speaking trainers around to give you the information y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou need. So, it’s likely that you’ll have to do a little bit of travel to find a course that will teach you exactly what you need to know.

So, what will these professional trainers

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

teach you? What are the skills necessary for excellent presentations? First and foremost the good public speaking trainers will teach you how to enroll and engage an audience. Tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

means; keeping their attention focused 100% of the time. If they’re daydreaming, sleeping or talking to their neighbor they can’t possibly be paying attention to what you’re saying.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

How do you keep them enrolled and engaged? That’s where most public speakers fail. You see, many speakers think it’s all about them and how well they speak, but that’s not it at a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll. In fact, the best public speakers are the ones that make the audiences the star by asking a lot of questions and getting the audience to respond. When the audience hears a ques

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion the mind wants to automatically answer it. If all you do is spew out data and more data, it will go in one ear and right out the other.

Another good way of keeping their attent

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion is to get them to finish your sentences. For example; if I use the sentence, “most people get up every day and go to _____,” the audience would likely respond by saying “work.”

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

When you use sentences that have obvious endings and you leave out the ending and motion for the audience to respond, 99 times out of 100 they will. That means they’re listening, e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rolled and engaged.

Now, let’s say you’ve figured out the whole question and response thing, what should you do next? A good public speaker knows how to move about the stage. Stan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ding behind a podium and reading from your notes is a sure path to failure. Learning to move about the stage is an art from which can be learned if you have the right teacher. For

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

example; did you know that when you’re addressing the right side of the audience you should be on the left? Why? Because, if you address the right side while on the right, you’ll l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se the left side’s attention.

Also, never move towards a person when they ask a question. Always move as far to the opposite side of the stage as you can and give them the floor.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Again, the last thing you want to do is forget about the whole audience and focus on just one person. The question usually applies to everyone anyway.

Finally, there’s the whole de

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bate of whether to use notes or not. I do, but in limitation. I use headlines to remind me of where I’m supposed to be in the presentation. I glance at the headlines every once in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a while just to jog my memory about the topic at hand. Never, write your speech out word for word. First of all it looks like you’re reading and second of all it looks like you don

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

’t know your subject, which of course you should.

Next article I’ll speak about the perfect presentation template and how to use it in your next speech, training or even sales pitch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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