Others - Writing and Speaking

If you feel scared or nervous about speaking in public, or expressing yourself in any way, you could be suffering from the Illusion of Not Enough.

This is whe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n you feel extremely nervous and scared about speaking because you think you are lacking in some way, that you're not smart enough, articulate enough, interest

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng enough, dynamic enough, polished enough, prepared enough. You get the idea.

It also shows up as a tendency to feel that you always need more of something b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

efore you can do what you want to do. Like more money, more time, more training, more experience.

Does this sound familiar?

The Illusion of Not Enough is def

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ned by Kim George, in her great book, "Coaching Into Greatness." She explains why these Illusions (there are seven of them) prevent us from living into our gre

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

atness. In reading her book, I realized that they also keep us from living with confidence in our self-expression.

Can we immunize ourselves against the Illus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on of Not Enough? Well, I'm not sure there's a vaccine, but here's what you can do.

1. Become Aware

Start paying attention to how the Illusion of Not Enough

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

may be playing out in your life. Where do you hold back out of the fear of rejection or being judged as less than? Where do you keep from moving towards what y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u want out of the belief that you don't have enough of something to move forward? Where do you dash your dreams to the floor with the thought that "I’ll never

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

be able to do that because…" or "I could, but only if…"

2. Who Says?

Once you're aware of how the Not Enough Illusion is infecting your life, ask yourself wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t's really true here? "Who says I'm not enough? What's enough? Who says I need more of this or that? Why?” Is it really true that you need more before taking a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ction? Is it really true that you are in some way deficient or lacking in something that prevents you from moving towards what you want today?

As Kim George s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ys, "Who's holding the measuring stick?"

3. Appreciate and Acknowledge Yourself Now

Fully accept, acknowledge and appreciate who you are right now. You are e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nough. You are more than enough. Yes, you may want to be more or have more, but can you fully appreciate and acknowledge how great you are right now? The truth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is that you have within yourself everything you need to move into what you want, to speak with confidence, joy and ease. Acknowledge that now. Write down, ever

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y day, all the things you appreciate about yourself, from the smallest thing to the grandest of qualities. Dissolve that Illusion of Not Enough.

4. Take Acti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n Today

What can you do today to move past your Not Enough story and walk towards your confidence, your greatness? Let it be something simple and small. Maybe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it's just making that phone call you've been avoiding. Or speaking up at a meeting. Today, take one small action towards what you want.

5. Be Easy with Yours

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lf

The Not Enough Illusion is "the mother of all Illusions" (another quote from Kim George). It’s not a take-an-aspirin-and-call-me-in-the-morning kind of bug

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

-a-boo. But with a little awareness, willingness and one little step a day, you can move past this Illusion and into being the confident speaker you really are

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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