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There are many forms of storytelling audience participation from the subtle interaction between teller and listeners to the many out-and-out call and response between t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eller and audience members.

Why should we as tellers strive for audience participation? When we achieve participation -- even if it is only intense listening and heari

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng -- with audience members, we form a bond and a special rapport. Our stories become their stories, and they internalize those stories and take them away with them forever.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

What kinds of participation should we foster?

Subtle participation comes from taking time to let the audience anticipate where we are going. Avoid th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e use of too many descriptive details, so that listeners can imagine and fill them in for themselves. They picture the characters, the setting, and the scenes through their ow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n eyes, thus enriching the story for them.

Use humor. Laughter serves as energizing exercise, and when we all laugh together, we immediately form a bond with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

each other.

For the very young, I find that if I start with stories where they can take part and use their voices and/or their hands, they will be “with me” f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or the rest of the telling.

Movement of any kind is relaxing and removes any apprehension that might be lurking for either the audience or the teller. If I no

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te that the group has been sitting for a length of time and are beginning to wiggle or look uncomfortable, I’ll have them all get up on their feet for a stretch along with a h

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oop and a holler!

Where and with whom should I use participation techniques? If you feel comfortable, asking for participation from audience members will wor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in any storytelling situation.

At a reunion or family gathering, ask other family members or attendees to share a quick story. You will be surprised how qu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ickly others start to volunteer to tell once they see others chiming in.

When telling to a brand new audience, and those who are unfamiliar with storytelling,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it may take a bit of coaxing -- you might want to get names ahead of time of some of the outgoing people attending, and ask them for help.

There will always be t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hose children and adults who just won’t take part, and you don’t want anyone to do anything that makes them uncomfortable. When a teacher is a good sport and participates,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

most of the children will too.

When and how should I encourage participation? We should always strive for some form of participation. The special part of be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing a storyteller is the personal interaction we build between audience members and ourselves. We need to give each listener the feeling that we are telling this story especia

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lly to and for him or her. One way is through individual eye contact. Look each person in the eye for at least three seconds before moving on to another set of eyes. They will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

catch your energy and you will catch theirs.

To feel and be successful, use the participation techniques that you enjoy. That is the wonderful part of being a storyte

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ller -- there is such a latitude of ways to tell stories. Everyone is free to be unique.

Remember to be prepared with your participation techniques. No matter how subt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

le or how outlandish you plan to be, it all takes practice, practice, practice. And once you take the risks, you will find it does become easier and definitely more FUN!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Others - Storytelling Audience Participation Adds Pizzazz

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