Others - Writing and Speaking

Your audience demands information products that are up to date, and on the cutting edge of your n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

iche. If the thought of writing a manuscript makes you cringe, consider an easier way to create a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d sell your own information products. Staging a live teleclass with an audience of prospects or c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stomers allows you to capture your knowledge into three (or more) potential information products.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Use these three techniques to turn a one-hour call into a money-making product series.

1. Record

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your teleclass. It’s easier than ever to create high quality recordings of your teleclass, teles

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

minar, or conference call. You can use a professional recording service to effortlessly capture y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur audio, or you can record a call yourself on your computer using inexpensive hardware and softw

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re. By editing your recording and encoding it as an MP3 you can start selling downloads of your r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecording. A number of inexpensive duplication services can even convert your MP3 into a physical

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ompact disc that you can sell at live events, on your website, or even at Amazon.com.

2. Transcr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be your recording. Different members of your target audience like to learn new material in differ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt ways. Therefore, a transcript of your teleclass recording lets more members of your customer b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ase absorb the information you created on the call. You can make your transcript available as an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nstant download to accompany the purchase of an MP3 or a CD to add value to your sales without cr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ating a separate sales channel.

3. Expand your transcript into an e-book, a book, or a workbook.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You don’t have to stop at a teleclass transcript to create and sell your own information products

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Teleclasses are a great way to quickly develop your ideas, especially if you encourage lots of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

udience interaction on your calls. For example, if you use a “top five” list as the outline for y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur teleclass, you can expand each of your five topics into a chapter or two of your finished book

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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