Others - Writing and Speaking

One of the most powerful way to generate tons of leads for your business i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s by web or audio conference calls. Most savvy marketers are using this me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hod of lead generation to bring in tons of attention to their product or s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rvices.

To get the maximum out of your listeners, there are some etiquett

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you must adhere to.

1. Moderators should be on time.

A moderator should a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rive a few minutes early to greet each of the participants, and let them k

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow when everyone is present and ready to start the call.

2. Always introd

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uce yourself when speaking for the first time.

It is important to introduce

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

yourself when first speaking as other participants may not recognize your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oice.

3. Avoid putting your phone on HOLD.

Putting your local phone on hol

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

could introduce music into the conference, so when considering the hold f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nction please use #6 instead. Otherwise your hold music will play into the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

conference call, and make it impossible for the other participants to co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tinue the meeting in your absence! (Remember to un-mute yourself when you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

come back.)

4. Create an agenda and keep to your schedule.

Remain consiste

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t with the time line and agenda as prescribed in order to respect the time

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of the other participants.

5. Clearly state when calls end.

If participant

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

linger after you have hung up on the call you will get billed! Ensuring t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at all participants understand when a call has ended will avoid any possib

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e confusion so stay on the line and make sure everyone has left the call

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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