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The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see U

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

L below) are based on this 188+ stage template.

Understanding this template is a priority for story or screenwriters.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie H

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

all (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectati

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ons the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural element

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eleasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Tells you what to wri

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e. For example, at a certain stage of the story, the focus should be on the Call to Adventure and the micro elements w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ithin.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to ht

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

p://www.heros-journey.info/ for full details)

*****Ultimate Boon*****

The Ultimate Boon is not necessarily for t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he Hero only. In Straw Dogs (1971), Janice kisses Henry.

*****Origin of Backstory*****

The Hero embarks on the Journ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y and Transformation, not to gain a capacity, illumination, power or balance, but to regain it. It is not the attainme

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt of a capacity that helps the Hero conquer his (or her) challenges but the reattainment of it. The backstory should

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e viewed as the moment when that capacity was lost and everything that led up to this point.

As such, the backstory i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s often where the Hero's Inner Challenges are made explicit. In Silence of the Lambs (1991), Clarice's story really be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ins with the lamb (which she recites to Lecter). In Midnight Cowboy (1969), Joe Buck's story begins when he is abused

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and his girlfriend is raped. In An Officer and a Gentleman (1983), Zach's story begins when his mother commits suicide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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