Others - Writing and Speaking

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The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockb

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

usters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ sta

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to su

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ceed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (199

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unconscious

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than si

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shing and achieving catharses, of which there are usually four).

d) Tells you what to write. For example, at a certain stage of the sto

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y, the focus should be on the Call to Adventure and the micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

arget="_new" href="http://www.heros-journey.info/">http://www.heros-journey.info/ for full details)

*****No Mans Land and New Self*

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

****

It is in No Mans Land that the Hero's New Self becomes apparent. In Brokeback Mountain (2005), Jack tells Pop, the ignorant son of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a bitch, to sit down. Ennis finds out that Alma knows he is gay.

*****Push to the Crossing of the Return Threshold*****

The Rescue fro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Without pushes the Hero to the Return Crossing. In Brokeback Mountain (2005), "...is your Daddy the marrying kind?"

*****Pulled into t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e Belly of the Whale*****

Pushes and Pulls are an underrated aspect of storytelling. Pushes and Pulls force the Hero et al from one sta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e of the journey to the next.

Inevitably, the Hero is forced (pulled or pushed) into the Belly of the Whale. In Dances with Wolves (199

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

0), there is an Indian meeting to encourage familiarisation with the strange White Man. In Superman (1978), Clark Kent must leave the fa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m. In Thelma and Louise (1991), both are forced to flee from the bar after shooting Harlan.

Supernatural Aid Encouragement. If there is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a Mentor involved, he (or she) will encourage the journey. In The Matrix (1999), Morpheus ensures things progress along.

Time Pressure

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n some form will push things along. In Star Wars (1977), storm troopers hunt the 'droids. In Titanic (1997), there is an iceberg warning

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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