Others - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template.

Understanding

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The termi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Give

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you a universal structural template upon which you can superimpose your situational story. This is why stories such as Alien (1979), Gladia

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tor (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL below) appear

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o be different but are all constructed, almost sequence by sequence, in the same way.

and more...

ABRIDGED TIP(S):

*****Legend of the Sup

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rnatural Aid*****

The legend of the Supernatural Aid is brought to the Hero's attention before the actual meeting. It has certain character

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

istics, including:

Powerful Reputation. The Supernatural Aid will have a powerful reputation.

A Powerful Helper. It will be recognised tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the Supernatural Aid is able to help.

Decrepit. Conversely and maybe at the same time, the Supernatural Aid may not be recognised as power

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ul at all and may even be ridiculed. In Star Wars (1977), "....Ben...he's just a crazy old man.."

Warnings. Often, Doves and other archetyp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es warn against meeting with the Supernatural Aid. In Star Wars (1977), Uncle Own thinks that Obi Wan is just a crazy old man.

Dissuasion.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he Hero will be dissuaded from meeting or following the Supernatural Aid. In Raging Bull (1980), Joey tells Jake that Vicky is unattainable.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

In A Fistful of Dynamite (1971), Juan's fellow bandit tells him there is no need for Juan.

*****Rewards of the Transformation*****

The rew

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ards, should the Transformation be successful, are apparent before engagement on the Road of Trials and Transformation.

And they causes an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

motional reaction. In Dances with Wolves (1990), the Indian village looks majestic. In The Godfather (1972), Michael Corleone sees Apollonia

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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