Others - Writing and Speaking

Writing website content is an entirely unique concept and is one that few Webmasters ever get to grips with. The reason it is difficult is because

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

most of us are tuned to writing for paper publications, in the same way that our brains find it much easier to read from a paper publication. When

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

we read from a book, a newspaper, or a magazine we are able to digest approximately 60% of the information we see. Another problem is that Internet

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

readers are much more impatient than their “real life” counterparts and, as a result, they skip passages and digest much less information.

Websit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Content Techniques

It is these differences that makes website content difficult to write for the majority of people. There are several key factor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s to remember that should assist you in creating content that is easier and quicker to read and digest.

· On average we read 25% slower on a compu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ter monitor than we do from paper. Combine this with the fact that we want quick access to information it means that website content should be half

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the size of offline content at the very most. If you write a magazine article of 2,000 words then you should be aiming to reduce it to between 700

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and 1000 words for the Internet.

· We really are lazy online readers. We want all the most important information as soon as we can get it. Some au

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

thorities will tell you that this means you have as many as ten seconds to get your message across, others will say it’s as little as three seconds

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Regardless of which is the most accurate, it means you have the first couple of sentences to convince a reader to keep reading.

· Sentences shou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ld be shorter. Paragraphs should be shorter too, and each paragraph should contain just one idea.

· Headings and sub-headings are absolutely vital

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Because we scan text to find the most relevant portions any formatting that stands out is the most likely to be read. As well as headings this inc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ludes bold, underline, and even hyperlinked text.

· Every page of your website is independent of one another. Your website content should read as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

though your visitors have no prior knowledge of any of your other pages. Visitors arrive from a number of different places including search engines

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, and there is absolutely no guarantee that they will arrive on your homepage and work systematically through each of your pages.

· Use every tric

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in the book, but don’t overdo it. Bulleted lists, minimal graphics, formatted text, and legible quotes all draw attention. However, if you include

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

too many your page becomes a mess and almost impossible to read.

· For longer pages include an index at the top of the page with anchored links t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o the relevant sections of your page content. Make sure that the links are appealing and include the most important sections.

· Captions for image

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s are one of the first things that many people will read, almost ignoring the rest of your website content if they don’t see an interesting caption

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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While it's a given you will put your newsletter subscribe address in your resource box at the end of the article, this is not the best way to get people to subscribe to your newsletter.

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