Others - Writing and Speaking

Few things kill your writing more quickly than overuse of clich?s. Don’t know what I mean? Try this:

The woman’s hair was black as midnight. Her face wa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s smooth as silk, but her fear had turned her white as a sheet, making her ruby-red lips stand out in stark contrast. Her eyes were as blue as a summer’s sk

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, and they pleaded with him not to dash her hopes. She’d tried to play it dumb, but now he could tell she was smart as a whip.

See how many clich?s I u

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed there? It was overdone, of course, but it gives you an idea of how much damage clich?s can do to your writing. Inane topic aside, the above paragraph is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lat, dull, and just plain boring. It tells the reader the writer didn't care enough to think up any original descriptions. That's not the message you want t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

send to your reader!

How to Identify a Clich?

Simple. If you’ve heard or seen the phrase before, it’s probably a clich?.

How to Rid Yourself o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f Clich?s

Unfortunately, it’s not easy to get rid of clich?s. The reason they are clich?s to begin with is that they describe things so darn well! The

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nly antidotes to clich?s are thoughtfulness and originality—neither one easy to develop if it doesn’t come naturally. The only way to develop those traits i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to practice. Look at things from all angles. Use all your senses. Look at the world around you for new comparisons. For a start, you might try reading thro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gh a thesaurus for synonyms of some of the words in the clich?.

Here's an exercise: Rewrite the clich?, "Smart as a whip." What did you come up with?
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Getting rid of clich?s isn't easy, but it will become easier as you practice—and your writing will show the results of your hard work.

When to Weed ou
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
t Clich?s

Don’t think that you now have to go and write a flawless first draft of your next piece, completely clear of clich?s. If you try that, you’ll
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
probably never get that first draft written. My advice, and the technique I use, is to write your first draft with whatever words come to mind, clich? or no
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. If possible, let the manuscript sit a while before going back to it. Then, with a fresh mindset, you can go through and weed out all the undesirables, tak
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ng the time to find descriptions that really say what you want them to say.

Clich?s in Dialogue

Some might disagree with me on this, but I believe
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t’s all right to use clich?s in dialogue. Make that limited clich?s in dialogue. Why? Because people use clich?s when they speak! Most people are laz
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
y when they speak. Very few ordinary people take the time to develop new and interesting descriptions during the course of a conversation.

You could make c
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ich?s a character trait for one of your characters, by having them speak almost exclusively in clich?s. (Careful, though; that could get old quickly!) On th
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
flip side, if you have a character who is exceptionally bright, you probably want to avoid clich?s and make that the character who does come up with origin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
l sayings.

How you use clich?s in dialogue is up to you. The lesson to take away here, though, is, as in all things, moderation.

Now, knock ‘em out, tiger

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Others - Cliches Can Kill Your Creative Writing

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