Others - Writing and Speaking

If you are running your own business, then you have expertise in at least one area. And if you have expertise, other people will want to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

read about it.

Marketing your business using articles (like this one!) is one of the most cost effective ways of building profile and cr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dibility that I know. If you have a newsletter of any kind, you may already have content that can be used for articles. If not, simply th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

inking about the problems you solve for customers will give you plenty of topics to think about.

So what are the advantages of article m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rketing, besides the low cost?

Increases the number of links pointing to your site

Every time you submit an article, you add a ‘

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

esource box’ at the end, which contains a link to your site. The more links you have, the better your placement in the search engines. If

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you have 20 articles, and you submit them to 10 sites, that’s 200 extra links for very little effort.

Your articles can be reprinted

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anywhere in the world

People searching for relevant content can contact you asking for permission to reprint your article in their o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

wn newsletter or magazine. Last month I was contacted by the editor of a die-casting industry magazine in Illinois. After an exchange of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

emails, my article is being printed in hard copy in their next edition.

Promote your Products and Services

The Resource box does

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

more than provide an opportunity to place a link to your site. You get about 50 – 100 words to write whatever you want. Smart marketers u

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se that space to direct people their newsletters or product sales page. There’s an art to writing a great resource box, and if you search

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on the web you’ll find heaps of suggestions.

Credibility

You can tell the world that your articles have been published in inter

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

national sites, accessed by people all around the world. This will boost people’s perceptions of you and the services you provide.

So if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you are convinced, then you need to action two steps:

Firstly – write some articles. Even if you only commit to writing one per fortnigh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, you’ll soon be reaping the benefits.

Secondly, you need to submit your articles to different sites. There are many article sites and d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

irectories out there – some are free whilst others charge. It’s up to you to decide if you are willing to pay a small fee for the benefit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

outlined above. If you do a search on “Article Directories” then you’ll get a whole list of sites to check out. To get your started tho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ugh, here are a few that I use regularly.

www.ezinearticles.com
www.authorconnection.com
www.sideroad.com
www.digitalwome

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.com
www.businessnewsbytes.com.au
www.goarticles.com
www.articlecentral.com
www.ezine-dir.com
www.e-syndicate.ne

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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