Others - Writing and Speaking

One of the biggest irritations for the busy Article Marketer is the difference between the way an article looks in MS Word or other writing software and how it looks when submitted. Sometimes, word processing programs will

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

generate code-based characters that can't be read by online text editors. Or, you may be using formatting such as bullet points and bolded headings that simply get lost in translation when you copy your text into the onli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ne editing space. Let's look at a few of the biggest offenders, and what you can do to keep them from chewing up your articles and spitting them back out into pieces.

1. Avoid code based characters. Many word proc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

essing programs use proprietary code-based characters to create many common symbols such as quotes, foreign language characters, em dashes and so on. You'll never see this code, but it will often show up when the copy is r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

un through an online text editor, resulting in mangled text filled with strings of unreadable symbols. These code-based characters are intended to make your text look all spiffy and professional. However, the butchered res

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ults created by importing these characters into non-compatible online text editors are also responsible for the institutionalization of scores of hapless writers into the Rest Home for the Terminally Frustrated.

The easie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

st way to avoid this is simply to turn these functions off. In MS Word, you can do this by going to Tools, then clicking on the Auto Correct button. Search through this group of tabs to find the offending processes and dis

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ble them. Other programs should have instructions for accessing these tools in the Help file. You can always turn them back on later if you need them.

2. Don't copy and paste straight from your word-processing program

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. To ensure that you're not importing garbage code, paste your copy into a plain-text editor like Notepad. This will strip out all the codes and formatting, leaving your copy all clean and minty fresh. Of course, it wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll also leave it completely plain, with no fancy bolding or bullet points.

At this point, you can either opt to insert your HTML tags by hand into your plain text version now and save it that way for later submitting, or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you can reformat your work in the online text editor as you submit. In rare cases, the site's online text editor won't accept HTML coding of any type and you're just out of luck. Usually, though, you can re-insert most bas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ic HTML code back into your copy and recreate the original formatting. If you're lucky, the online text editor will come with built-in buttons that will allow you to simply highlight and reformat your copy. If not, though,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

then you'll have to do it by hand. Which leads us to our next point…

3. Learn the basics of HTML. Bold, italics, bullets and other formatting can also be lost when transferring your copy to your plain-text editor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or when pasting it into your site's online text editor. And while learning HTML sounds intimidating, if you're just doing basic text formatting the process is actually fairly simple and basically involves placing a pair o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

opening and closing tags, or short bits of code, around the words you want to format. There are hundreds of HTML tutorials out there on the web that can teach you how to create basic formatting commands (here are a few to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

get you started: HTMLPrimer.com and Page Resource's HTML Basics page).

Of cours

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e, if this all seems too complicated or simply too much trouble, you can always opt to keep it simple by just sticking to plain text and not including any formatting whatsoever. There's nothing wrong with that. But eventua

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lly, most writers find that they crave the emphasis and flexibility of being able to use formatted text. If this is the case for you, then you will find learning the basics of good formatting hygeine well worth the effort.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Learning to keep your copy intact, in shape and looking good is an important part of successful article marketing. Properly formatted articles are easier to read, create a smoother flow and have a definite eye appeal a p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lain-text article simply can't compete with.

And to all my pals up at the Rest Home for the Terminally Frustrated - get well soon. We're all pulling for you out here in the land of the bold and the beautiful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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